Luton Town Ladies Football Club Youth Teams play their home games at Lancaster Avenue. Established in 1997, the club has seen a steady increase in interest from younger age groups and now operates five age group teams as well as the main first team and secondary squads who play their games at Stockwood Athletics Stadium.
LTLFC’s Lancaster Avenue clubhouse had seen better days and was in need of improvement, decoration and bringing up to date. A team of dedicated parents, supported by club representatives, volunteered to bring some new life to the facilities with a clean-up and redecoration using money generated from a fundraising fun day at Tea Green Golf Club in 2016. As one of our director’s daughter happens to play for the club, JNB Publishing was asked to help with the visual branding and signage requirements that acted as the finishing touches to all of the hard work already put in by the volunteers.
The clubhouse was functional but not attractive and while a spring clean made everything seem cleaner and fresher, the place was in need of an aesthetic appearance to help portray the same professional attitude that the club has towards its youth team football.
Exterior signage was produced including the roller shutter facia board, vinyl-cut lettering and logo decals to the front windows and we even produced a hard-wearing club crest floor graphic to welcome home and away players and supporters to the clubhouse. All of the external signage was produced on variations of full colour printed vinyl with the relevant over-laminates. The floor graphic needed to be heavy-duty as it needed to adhere to a concrete floor plus withstand the effects of many muddy football boots traipsing across it week after week. To this end we printed it onto our new Utack Superpower vinyl which has extreme adhering properties and treated the graphic with a textured, non-slip laminate, before sealing with varnish for extra durability once it was installed.
Internally the premises needed clear directional signage, advisory notices and health and safety signs as well a decorative branding elements. The kitchen was completely refurbished to allow for hot food service. This included H&S notices, customer menus and price boards, plus a vinyl-cut decorative decal to the outer kitchen serving hatch. The notices were formed from a variety of substrates, from simple light-weight compressed foam board through to heavy duty aluminium composite material for long-term directional signage.
In other areas we have also provided leaflet design and print for the youth teams, branding of subs jackets for the girls, branded water bottles and more.