JNB Win £500 for Charity

Two local charities in Luton have been given an extra helping hand in time for Christmas, thanks to The Mall Luton’s Giving Tuesday campaign.
#GivingTuesdayUK took place on 1st December, following Black Friday and Cyber Monday shopping, and asked shoppers at The Mall to take their ‘unselfie’, upload it to social media and then donate to The Mall’s chosen charity for 2015, East Anglian Air Ambulance. One picture was also picked as The Mall’s favourite #unselfie, with the shopping centre donating £500 to the winner’s charity of choice.
Jeremy Brown and Ian Abrahams’, from JNB Publishing, picture was announced as the winner, with the prize money being shared between East Anglian Air Ambulance and Keech Hospice Care. Both charities were presented with cheques at The Mall this week.
Ian Abrahams, from JNB Publishing, said “We were delighted to receive a call from The Mall Luton to tell us that we had won the £500 prize. It was a privilege to be able to share the money between two such deserving charities.”
Lavinia Douglass, Marketing Manager at The Mall, Luton, said “We’re thrilled that shoppers supported our #unselfie campaign for Giving Tuesday, supporting a fantastic charity during the busy festive season. Congratulations to JNB Publishing for being picked as our favourite unselfie, and supporting two great local causes.”