The Easter holidays provide retailers with a great opportunity to drive footfall and increase sales. With the schools closed, the spring fashion season and the bank holidays, a successful Easter marketing campaign can be worth its weight in gold.

The Exchange Shopping Centre in Ilford approached JNB Publishing to provide the creative artwork for their Easter campaign. Their brief was to develop a concept and then apply this to a multitude of assets across print, online, social media and digital advertising.

With a family audience the creative needed to appeal to a wide audience and the client wanted to ensure the theme was not to childish. JNB developed a simple, contemporary design that communicates the main messages clearly. This was completed in under five days to maximise the running time for the campaign.