Love Luton is a campaign supported and run by local businesses, voluntary and community groups, as well as Luton Borough Council. The scheme is aims to create confidence, pride and a positive image of Luton by organising events and initiatives to bring the community together whilst promoting the town.
With several events throughout the year including an internationally recognised marathon and a prestigious awards ceremony held at Luton Hoo Spa and Hotel, the website is a portal to engage with a range of audiences.
Maintaining the content on the website was challenging and the site was in need of an overhaul, so JNB Publishing was approached to refresh the site and manage the content. We decided to use this as an opportunity to simplify the navigation and change the design to highlight the positive work that Love Luton undertakes. It was also important to ensure an excellent user experience across desktop, tablet and mobile devices using a responsive design.
As part of the process the domain was transferred and hosting creating with JNB Publishing so that the entire process could be managed in one place. The site is now live and will enable users to register for the marathon, to make nominations for the Luton’s Best Awards and apply for funding under the Community Awards Fund, which supports local community groups and charities.
The website is built on the WordPress content management system enabling site administrators to create and edit content 24/7 as required. In addition to the self managed content management system, JNB will provide support and maintenance of the website to Love Luton.